How To Engage And Retain Customers With AI

How To Engage And Retain Customers With AI


[popup_anything id=”759″]




Posted By: Adam Rubin


Anyone who runs their own business knows that clients are everything. They are the backbone of a firm that is thriving, and they are sometimes the hardest to please. Achieving client satisfaction is part of the thrill of entrepreneurship, but it is also one of its amazing stressors.

AI interactions will probably be must-haves for your business personally, as your company requires a media presence in which your clients can locate and contact you. Clients are coming to expect quick and automated information when and how they want it. Clients expect near-instantaneous responses and they want the option to join 24 hours a day, seven days per week. That demand isn’t something companies will readily meet.

They estimate that people exchange 2 billion messages with businesses over Facebook Messenger alone every month. Add to SMS texts or direct messages with Twitter, along with other channels you will see customers, and your clients will inevitably embrace and be eager to interact with your businesses. The amount of messaging program users in the United States will reach nearly 150 million this year, — over 45 percent of the population. The truth is, if you are not a part of those discussions, you are missing out on potentially transformative customer interactions and impeding the development of your own organization.




AI can help give you the edge to become more competitive and enhance retention. This enables your business to grow.

AI is becoming more affordable, accessible, and easier to execute, and as it becomes more practical for small businesses to incorporate, entrepreneurs are realizing how valuable the technology can be. From website building to copyediting, AI may function as your jack of all trades. But maybe the biggest gap that AI can close for your company is through how you interact with clients. AI will help you attain increased quality customer involvement without using more of your time.




In reality, the 2018 Condition of Chatbots Report found that 69% of customers prefer chatbots for quick communication with brands. By implementing an AI chatbot you talk to this majority and better serve your customer needs — replying their questions and making connections 24/7, and communication through the channels they prefer.




Chatbots that solve problems not only can answer client queries but also understand how to escalate a scenario when necessary for the good of the company. They permit you to direct your attention to transferring the customer’s needs, not just addressing the customer questions. With how far the technology has arrived, AI is something your company can get started with today, without major investments of money, time, and experience. Your clients don’t have to understand how easy it is. 

Of course, you can’t be expected to handle these potential channels. The good thing is that you don’t need to, and your clients may even prefer it that way. A recent Gartner report declared that 85 percent of customer interactions will be automatic by 2020. This is valuable time saved for you and your customers. After all, the other 15% – the 15% which can’t and should not be automatic — is where you have to be devoting your energy. All these are the interactions with the potential for upsell and opportunity. Without the aid of a chatbot, you conduct the possibility of shedding these discussions amid the noise of simple questions.

Still, if you are like most business owners, then you hesitant to hand over your customer’s satisfaction to a chatbot. You live or die by your own customers and automating these engagements seems dangerous or mad. I get it. However, the truth of the matter is that you want returning clients rather than one time customers and your clients more than probably want an automatic response to their questions, especially when it’s convenient, precise, and always available. As long as their question gets answered, or it solves their problem, how they obtained the answer is irrelevant. 

We have to adapt to the times. It’s been a long time since dial up internet connection and AOL. If they don’t get the answer from you, they most likely head on down the list. 

5 Powerful Way To Promote Your Business

5 Powerful Way To Promote Your Business

Advertising and advancement are indispensable for the accomplishment of an online business. Without a solid advertising technique, then, at that point no one will think about your image. Try to give a shot something like one of these approaches to advance your business so you can guide traffic to your site.

read more
2 Musts When Starting An E-Commerce Shop

2 Musts When Starting An E-Commerce Shop

nline shopping is the latest trend among customers. Why would you still go to the shop personally when you can do shopping from the comforts of your own home? Because of the rising popularity of online shopping, more and more business persons are setting up their own ecommerce websites to meet the needs of customers and of course, earn big money online.

There is a very bright future for ecommerce websites. As long as there are needs that should be met, there will be customers. For ecommerce website owners, earning money online can be so easy. If people need your products and services, your website will stay alive as long as you want.

Online Competition For Ecommerce Websites

Because of the increasing numbers of online shoppers, there is a need for more ecommerce websites. The problem, however, is that there seem to be several ecommerce websites now. A lot of business persons have answered the call to sell something online. This makes online competition very tough.

Just think about this, if you sell health and beauty products online, there are hundred more several websites like yours. They also offer the same products and services. If there is one customer looking for a health product, he has a hundred choices to choose from. So how can you increase your websiteís chance of getting that customer?

Plan Ahead And Market Your Ecommerce Website

This is one thing that most ecommerce website owners do not completely understand. Most of them think that once they have set up their websites, they donít have to do anything anymore. They will just sit and wait for sales. This may be true ages ago, but with the tough competition now, if you donít do anything, you wonít get any sales.

Ecommerce websites need two things to consider. First is planning and the second is marketing. Before setting up the website, there must be a thorough planning first. In planning, you must consider the target market, budget, design and other factors that will affect the overall performance of the website.

Second is website marketing. After you have set up your website, you need to work on a marketing campaign. Through marketing, you can make your website more popular and visible to your target market. There are several web marketing options which you can use. The choice of the web marketing option depends on the need of your website.

Remember not to stop working on your website after the set up. If you stop working on it, the sales will also stop. Continually market your website for continuous sales.

read more