2 Crucial Tips to Get More People to Join Your Mailing List
Majority of website owners don’t realize the value of their traffic. lf you took a look at all the people using Google AdWords and similar PPC Campaigns on their pages, then you will notice how these ads will fill up their page, literally directing traffic from their site. The return is not great. It doesn’t take a genius to realize that if those advertisers will pay that much for your visitors, they must be worth more than that.
While PPC might be a suitable way to make some easy cash from your visitors, it’s far from the most effective way to generate long term profit from their traffic. Getting your traffic to opt-in to a mailing list which will then enable you to bring them back to your site again and again, promoting any products or services you have to them directly is the better option.
But how do you get them to sign up? Here are some tips on how you can get your visitors to willingly give you their contact details and the permission to e-mail them.
Offer A Valuable Gift
One sure-fire way to make people more open to giving away their details is to give them something in return. The easiest option here is to offer an e-book which works well because it’s free to copy and doesn’t require any mailing costs. If you aren’t a prolific writer then don’t worry, you can easily create an e-book by compiling a few of the articles on your website (it’s free after all) or by commissioning someone from a freelancing site or company like Resilient Life to set it up for you.
To benefit even more from this, include your brand and URL in the e-book. This way if your visitors give the book away and share it with others, it will still act as a good promotion for your site and products. You can also subtly pitch other promotions throughout the content. – again it’s okay as you’re not charging anything for it.
Note though that you should clarify that your visitors are signing up to your mailing list and not just giving you their e-mail address so you can send them the book. If you don’t first get permission to send them marketing material, you may find that they are psychologically less likely to open your messages and more likely to delete them.
Design Your Site Around Your Mailing List
Your average site with AdSense ads on it will place these incredibly prominent Ads and regularly, to get the maximum number of clicks on them. Getting people to sign up to a mailing list is no different, so if you want to maximize the number of leads your site generates, then place your sign-up’s in visible places, making sure not to overdue it. Experiment with your forms and use integrations to help keep your contacts in one place. Create a ‘funnel’ with automations, so when a subscriber signs up for a particular type of product or service, you can segment them into categories. Only giving them valuable information that they are interested in.
Ask yourself this question: what is the action you want your visitors to take when they land on your site, and what are you doing to ensure that happens?
Founder & Lead Life & Business Strategist at Resilient Life Management L.L.C. Adam has dedicated his life to helping others attain a life well beyond their wildest dreams. Both in Professionally & Personally.