4 Easy Steps To Build Your Business
How To Build Your Business In 4 Easy Steps
Creating a profitable business is no simple task. There are many outside factors that you need to take into consideration when building a business, competition, timing, and demand. Building a business that succeeds, requires these elements to be in your favor, backed with a solid business plan and research can lead to monumental success. Here are 5 steps to take in consideration when you’re researching how to build your business :
1. Establish What Business Your Building. What you are selling?
Your building a business and ask yourself “What are You Selling”? The answer is not as straightforward as you may believe. NIKE is in the sportswear business, but the truth is you are buying a lot more than sportswear. You’re buying an image, a feeling, the brand. Former CEO, Richard Thalheimer, would tell you he built his business for “convenience” or “innovation” before going into his industry, and sharper image is one of the most powerful brands in America. There is more that meets the eye than the product alone. Your brand is what will set you apart from your competition. Do your research when building a business!
2. Who is your target audience? Build Your Business Products To Meet Your Audience.
By understanding who you’re selling to, you will gain the insight to create content and marketing that aligns with your audience. There are certain questions you must ask yourself when building your business about your target audience.
What they do for a living? Where do they go for fun? What type of content interests them?
Are just a few questions to building a successful business. The more detailed, the better you will have success when starting a targeted campaign. Understanding your business’ audience is the key to success. Knowing the answers to these questions will help clarify your own questions, while building your business to meet your consumers’ needs.
Richard Thalheimer understood his market when he was building his business, “Sharper Image”. He understood what the people wanted and acted accordingly. Tracy Wan, who was president under Thalheimer, stated in an article in the LA Times
“Richard has the perceptive ability to figure out the things that people want most.”
3. Develop A Killer Marketing Strategy. How do you want to communicate with your audience?
This is a combination of understanding your brand and your target audience. Knowing the answer to above questions will help you decide on: Where to advertise? The voice of your brand, pricing for each demographic. For the most conversions & engagement, you must place targeted advertisements where your audience will see it. Engage with them, add auto-responders when appropriate.
4. Learn by example. “Success Leaves Clues”
Success Leaves Clues. Research how other professionals in similar industries started their business and model after them. You can still be original, but having a successful model will help accelerate your road to success. Make sure you put your model on paper with your goals, otherwise they are just fantasies.
Building a successful business requires you to focus more on just the money. Branding & Communication is crucial. Fall in love with your clientele, not your product. Your products demand may turn, & you need to be ready by constantly innovating, adding more value to the user experience and your products or services. These days they have many free/paid sites where you can stay up to date on your competition and helping you search which topics are trending. Stay Motivated, Stay Relevant, Live A Resilient Life!
Adam Rubin, Owner & Lead Strategist at Resilient Life Management L.L.C. Adam’s mission is to provide a cutting edge strategies, techniques with a new age methodologies. Knowing that one size does not fit all, Resilient Life customizes each client to ensure accelerated results.