THE LAST SALES TRAINING YOU'LL EVER NEED
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5 Tips To Increase Sales & Revenue
Posted By: Adam Rubin
My name is Adam Rubin for those of you who do not know. I hope all is well, and everyone is staying safe. However, the show must go on for those of us able to work. This is the first article of many more to come. Today’s topic is more geared for professional growth, sharing 5 tips to increase sales. So whether you are usually a face to face based sales technique, for the time being you may have to change your strategy a little, if you really want to boost sales and increase revenue.
HOW I INCREASED SALES OVER 300% IN 1 QUARTER
My first real “Sales” job was at a high-end retail store. Within 6 months I had won “Top 10” in sales and revenue in the nation. They promoted me to General Manager, where our store flourished until the day I left. The sales training was on the job itself. Every day, people walking in are they going to buy, and how can I get them to buy more. It was all about understanding the customers wants, because people buy more of what they want than what they actually need. The second part was building rapport, while qualifying myself as an expert and them having money.
RESULT: The fact is I have had success increasing sales, especially in person. Growing two well known, High-end retail stores, different industries. in just one quarter. I led my team to grow over 300% in multiple areas, at that time and I didn’t even have the same wisdom I have today. I’ve spent years as an Insurance Broker, which first helped me gain confidence on the phone, knocking on door, handling rejection where I was able to develop strong Leadership skills.
I knew tricks & strategies, but what I didn’t know why they worked, I never really thought about it until my last mentor who has shaped Resilient Life till this day. Human Needs Psychology. Increasing sales by understanding 6 basic human needs, which people tend to drift towards two of them more so than the others. That is where you find the leverage you need. Finally answers to the big question, “why people do the things they do, buy or not buy?” I’ve spent years studying this Art Of Sales & Influence h it’s an art form because humans are complex. Different cultures & different beliefs, means different communication and buying patterns.
Your most important skill as a business owner is your “Influential Power”. Having the best product or service means nothing if you can’t get anyone to buy it, so to ensure the success of your business you must develop the ability to generate revenue.
Here Are 5 Tips Developed For Increasing Sales:
1. BUILD RAPPORT :
If there is one thing you must do authentically and first, is building rapport. There are many ways of building rapport and we will go into some of those ways in another article. However, “NLP” aka “Nero-Linguistic Programming,” use multiple physiological techniques to put your prospects/clients at ease, a familiarity. Make them your best friend by asking questions to find commonalities. This done proper, could have the prospect closing the deal for you!
2. INCREASE CLIENTELE :
There are many ways to find more clients. Look at the number of clients you had last month and stretch for 10% more this month. Don’t be afraid to put yourself out there. Give webinars, Guest Speak, Volunteer, be more active on social media, or write an article for your trades magazine or business journal which will establish you as an “expert” in your field. People like to buy from experts because it reduces their fear of making a bad decision. Everyone can overcome their fear of public speaking, so find the method that works best for you and do it.
3. INCREASE PRICE BY ADDING VALUE :
Add value to existing & new products/services. This will allow you to increase the cost and increase repeat sales. Anything of value that could be added to either update a Service/Product will allow you to increase the cost by at least 10%. Small changes often lead to bigger results. Only focusing on 10% increase, makes it seem less overwhelming and more attainable.
4. TAKE THE COTTON OUT OF YOUR EARS AND PUT THEM IN YOUR MOUTH:
95% of people in sales make the mistake of pitching their products/services before getting to know what your future client really wants & needs. Be broad, use questions to find out what they truly want and need before offering them a service that does not provide the right solutions. Qualify your prospect, add value that is useful, for that could turn them into raving fans and even opens the doors for referrals. Which I would rather take 10 referrals than 1 sale. Remember – nothing adds more to your credibility than a referral from a satisfied prospect.
5. MEASURE EVERYTHING :
If you don’t measure, you will not know where you need to grow. How many leads did you get last month? How many of those leads were you able to schedule an appointment with? How many were closed? Those alone can provide you with enough information to be able to predict how many you will need to get each month to continuously grow. This allows you to manage your cash flow by forecasting your sales. It also tells you how many calls are needed to increase your sales revenue. Optimize & Maximize for continuous growth.
Founder & Lead Strategist at Resilient Life Management L.L.C. He is also a proud father of three boys, Cole, Caden & Chase. Adam has dedicated his life to helping others attain a life well beyond their wildest dreams. Both in Business & Personal Lifestyle.
Adam Rubin, Owner & Lead Strategist at Resilient Life Management L.L.C. Adam’s mission is to provide a cutting edge strategies, techniques with a new age methodologies. Knowing that one size does not fit all, Resilient Life customizes each client to ensure accelerated results.