Since you’re selling to human beings wouldn’t it be great to know the five secrets that have the greatest influence on your customers?What I’m about to share with you will make you the Svengali of Sales in your niche.I’m going to put them in the order of use in the marketing process, but they can overlap or be switched around to fit your situation.
What happens in nature when there is a vacuum?Right.There is an attempt to fill that void, and human nature also follows that law.
Filling the void – When someone does a person a favor or gives them something of value for free, this act provides an imbalance in the relationship.This creates a subconscious pressure on the recipient to give back in some way. This is what’s known in marketing as filling the void.
Reciprocation – In marketing the word “FREE” has the most response of any word in the English language.That’s why marketers use it over, and over again.Everybody likes something for free, don’t you?Even though “free” means there is no obligation or cost, the recipient does feel obligated.If something of real value is given to the person, an imbalance is created – a void in nature – that needs to be filled.Maybe not immediately, but if that person has gotten great value and use from the gift, there will be a nagging sub-conscious motivation to reciprocate in some manner.
You’ll find that some people just don’t seem to reciprocate, and it could be that they didn’t appreciate the full value of your offer.This is why it’s so important to make sure when you are offering a free gift with a promotion, that your customers are made aware of the full value of what they’re receiving.
What really makes this work in marketing, though, is that you make your “free” offer available when your customer takes action.Now it can be a very small one like filling out a customer card for you (which gives you their name, address, and email address), or accepting your product on a 30-day trial.
Getting your customer to like you – Have you heard the phrase, “if a customer knows, likes, and trusts you then they’ll buy from you”.Well, you’ve gotten them to know you with your “free” offer, the next step is to get them to “like” you.The quickest way I know to get someone to like you is for you to let them know you like them (reciprocation, again).
Now, not ALL people are going to “like” you and you will not like all your customers, but if you take this approach, you have got a lot better odds of finding customers.
When you’re writing your ads and marketing letters always write as if they are a personal note to a real, live, breathing friend.Use plain talk as if you’re talking to your best friend, and not “hi-tech technobabble”.Keep it simple!
Trust – I don’t know about you, but when I hear someone say “TRUST ME” it reminds me of a snake-oil salesperson and makes me do anything but trust them.So how do you get your customers to trust you?Take a leadership role with them and tell them what they should do to take action and buy.You must be or present yourself as an “Authority” figure.An expert in your field and the only one they should buy from as proven by the endorsements of your other customers, their friends, and neighbors.
If your offer is made in a letter, then include some endorsements from others, mention articles written about you, books, articles, newsletters that you’ve written, etc.It is interesting that most people don’t want to make a decision, and it’s better that you give them an action plan to say “yes”.
Scarcity – This is one persuader that really motivates humans to action, and you must create and manage this to your advantage in every offer you make.
People want things that solve their problems or make them feel good about themselves that are of good quality.They want it even more – if the quantity is limited in some way.Remember the law of supply and demand?If the demand for a product is high and the supply is low, then the price that’s charged will be accepted readily be it high or low.(Sounds like buying gas for your car, doesn’t it?)
Even if you create the “perception” that there is a limited quantity available, a limited time frame for availability, or whatever you conceive to use, you’ll find this a catalyst to action for your customer.
Of course, it goes without saying that you always include a guarantee in your offers.I always like the “no questions asked” type of guarantee for 30, 60, 90 days, or even a full year if it fits for you.With this, you’re emphasizing your credibility (trust) by saying you’re going to be around for a while.I’ve found that most times there are very few takers to the guarantee policy you offer, and if there is – you don’t want to keep an unhappy customer anyway.
Founder & Lead Strategist at Resilient Life Management L.L.C. He is also a proud father of three boys, Cole, Caden & Chase. Adam has dedicated his life to helping others attain a life well beyond their wildest dreams. Both in Business & Personal Lifestyle.
Those who are looking for a rundown of the many ways that you can promote your business can use this top ten list
Are you doing these to promote your product? If not, you should be and you should be using them daily to do so.
by: Adam Rubin – Founder
#1: Get Viral:
Viral media is the method of sharing any pictures, any videos and even audio that you can in as many ways as you can. This is what people look for and want. Plus, they are most likely to pass it on to others, too.
#2: Keep Optimized:
Be sure to keep your blogs and websites optimized so that search engines find you. It is important to do this, but it is also very easy to do. There are no over the top keyword rules you have to follow anymore.
#3: Be Part Of The Community:
The more you interact with the Internet community, the more people that know you and the more that visit your website. This translates into a better bottom line.
#4: Be An Expert And Share It:
You have to know your product so you can talk about it. Check out how you can use website services like Twitter.com to communicate with others. With your knowledge base, you will do well here.
#5: Find Out Who’s Talking About You:
Who is posting on their blog about you? Who is creating a backlink to your website? If you do not know, find out and be sure that you interact with them regularly. This is one of the best ways to promote your product without doing anything.
#6: Draw People To You:
As opposed to the sales page, create a website full of information. Become the authority on the product or on the topic. This will encourage others to use your website as a base for information on their website. Encourage people to link to your website like this.
#7: Do Teleconferencing And Live Events:
If you love to speak in front of others, create a seminar and promote it for your product. There is some cost here if you do not have the equipment to do so, but you can use online services for next to nothing and get fantastic results. The word “Seminar” speaks “I must be there” to those who are on the edge of making a decision about your product.
#8: Build Your Identity:
Find high traffic websites having to do with your niche. Then, once there, build yourself up there. This may mean interacting in forums, creating guest posts for the website and even submitting articles that they can use on their website to promote your product.
#9: Keep Updated:
Things change online often. The more ready you are for those changes, the more you will be able to communicate them to your readers. You also may find a new possible area to market in.
#10: Be Consistent:
With any online business, consistency is what makes or breaks people. As you consider the many ways that you can accomplish this, it is important to focus hard on creating a daily plan and sticking with it. For example, post on your blog daily. Visit forums and blogs daily.
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DEVELOP WELL-ROUNDED LEADERSHIP QUALITIES THAT EMPOWER YOUR TEAM
Original Post: Team Tony
All leaders are different, and finding out what kind of leader you are can help you take your skills to the next level. Whether you’re responsible for leading a Fortune 500 company or striving to view yourself as a leader as you work to attain your personal goals, developing effective leadership qualities is absolutely essential to your success. Honing excellent leadership traits helps you surmount obstacles, take risks and find ways to live joyfully and thrive even during the most challenging times.
Many people believe that if they aren’t displaying the stereotypical leadership traits like being outspoken, they’ll never possess excellent leadership qualities. This couldn’t be further from the truth. Don’t hold yourself back thinking that the potential for leadership is something you have or don’t. Limiting beliefs of this nature keep you from your full potential and exist only in your head. When you focus on and visualize what you want to be rather than what holds you back, you harness the power of acquiring and utilizing excellent leadership attributes.
WHAT ARE LEADERSHIP QUALITIES?
There are different types of leaders. Accepting that your leadership style is unique to your set of skills, and then working to cultivate your leadership qualities, is the best way to become the leader you need to be to reach geometric success. But what are the qualities of a good leader? To answer this question, first consider what defines leadership. A dictionary definition of leadership includes being in a position of governance or control over people or an organization. A real-life leadership definition digs deeper into the nuances of what it means to be in charge. When you’re running a business, you’re leading people, and that means you must develop people skills in addition to business know-how. To be an effective leader, you must be able to consistently interact with your staff, colleagues and clients to believe in them and help achieve goals. Great leaders don’t force collaboration – they invite it. As Apple’s Steve Jobs famously said, leadership is about inspiring people to accomplish what they thought they couldn’t do, whereas management is about persuading people to do what they never wanted to do.
VITAL LEADERSHIP TRAITS
What are the qualities of a good leader? Leadership isn’t something people are born with – it’s a skill that can be cultivated over time. When you’re able to develop strong leadership traits, you’re positioned to inspire your entire team. Here are eight basic leadership qualities that everyone can refine in order to be a more productive leader:
True leaders are confident and know they can think – and act – outside the box to take their companies to the next level. They know that leadership qualities like openness, emotional agility and resourcefulness are often more important leadership traits than being able to make a sale or wow a group of investors.
How does one display the confidence necessary to be a good leader? More than half of human communication comes from nonverbal cues. Know how to set the right tone as a leader by letting your confidence show. Confident leaders win over and inspire others because everyone else wants to embody confidence, too. Practice strong non-verbal communication by standing tall, making eye contact and learning to control your fidgeting. When you appear confident – even if you don’t actually feel confident – others will be more likely to follow your lead and believe in your authority.
Have you learned how to really focus in on what you want? Those who embody strong leadership qualities keep their eye on the prize. They are very organized and plan well ahead while still remaining spontaneous enough to handle unexpected challenges. Like a grandmaster in a chess game, a good leader thinks out each strategy and understands how each of his or her actions will affect the rest of any given scenario.
Distractions can be one of your biggest business saboteurs, but those who display strong leadership traits don’t let them intrude. This is one of the key leadership strengths because, as Tony always says, where focus goes, energy flows. Limit distractions by creating an environment that is conducive to focus. For example, your office can have an open door policy between certain hours so your team can freely communicate, but make it known that you will not be as available during your “focus times.” This helps you get deeper into your work without having to deal with the many moving parts of your business.
Keep your endgame in sight by cultivating your ability to focus. Having a clear purpose allows you to not only achieve your goals, but to foster leadership among your staff as well.
Many people believe that successful business and political leaders are inherently dishonest, but great leaders treat others just as they expect to be treated – in an honest fashion. Being honest is not only one of the leadership traits that will allow you to lead your business with integrity, but it’s the only real way to make strong connections with others. Whether you’re trying to lead your business or your family, the truth is that every single person you interact with looks to your own honesty and code of ethics to set his or her own bar. Make sure each member of your team or household knows what your culture and core expectations are, and show them how much you value honesty in your everyday interactions with others through setting a valuable example. Don’t sugarcoat information, but find a way to deliver honest comments and feedback in a direct and compassionate manner.
One of the leadership qualities of truly great leaders is the sense of abundant positivity that energizes everyone around them. It’s not that they never have moments of frustration or disappointment, but that they’re able to take a positive approach to tackle challenging issues. Inspiring leaders know how to turn setbacks into successes and make a point to display optimistic leadership traits on a daily basis. Choose empowering beliefs that will propel you forward, not negative thought patterns that will weigh you down. Seeing challenges as opportunities rather than obstacles is one of the most important leadership qualities you can display to your teammates. When you practice positive thinking, it becomes your powerful cognitive habit and allows you to reassure and elevate those around you.
Every single person in a leadership role of any kind sometimes has to make difficult decisions. How you handle these decisions is one of the most important leadership qualities. The ability to be decisive can mean the difference between getting through a tough time or crisis and folding under pressure. Making these kinds of calls doesn’t always mean you will be well-loved, but when you use good judgment to make decisions, it will earn you the respect of others. Even if you make a wrong decision and need to correct it, showing decisiveness during tough times is a better leadership quality than waiting around for something to happen or letting others make the decision for you. An effective leader is one who makes the decision that is right, not the decision that is easy.
6. ABILITY TO INSPIRE
We all bring natural gifts to our careers. Discovering what your natural leadership traits are is an excellent way to inspire others to also find their own strengths. One of the secrets to wild success is honing your leadership vision and communicating it to others. Inspiration is what pushes people to plow through difficult times – and to work on achieving their goals even when times are undemanding. You define yourself with your identity, or in business, your brand. Refocus and sharpen your identity often so you will inspire those on your team.
7. EFFECTIVE COMMUNICATION
Knowing your team’s – and your own – communication styles is one of the leadership qualities that will strengthen your business the most. Great leaders don’t just communicate information to their team – they also know how to communicate goals and their vision to get their team excited.
You can’t underestimate the power of words. The best leaders know that words transform emotions and lead to breakthroughs. Like many important leadership qualities, being an effective communicator is often more about what you don’t do than what you do. Constructive communication often means closing your mouth and opening your ears. Deep listening and asking thoughtful questions shows that you care about your employees’ contributions.
As a leader, you’re going to make mistakes. While handling them with positivity and a growth mindset is one of the key leadership qualities you must possess, you must also take responsibility for those mistakes. Blaming others, justifying your actions or pretending like mistakes never happened erodes trust among your team and will discourage them from being accountable for their own mistakes. Great leaders take more than their share of blame and less than their share of credit, which creates an organizational culture of trust and humility. When you’re accountable, you can also hold your team accountable for their actions, ultimately creating a sense of responsibility that will keep them continually striving for their personal – and your business’ – goals.
Powerful leaders have a clear sense of purpose and are able to take their teams in the right direction. Additionally, as they lead their group, they utilize strong leadership qualities to create a supportive sense of community for all who are involved. Becoming an empowering leader is about not only creating something that’s better for the group, but encouraging those around you to embrace their strong leadership traits as well.
What are the qualities of a good leader – and is empathy one of them? According to the U.S. Army, it is. As Forbes reports, the Army Field Manual on Leadership Development states emphatically and repeatedly that empathy is essential for strong leadership. As surprising as this may seem, the logic is straightforward. When you’re trying to reach someone, having empathy allows you to discern whether you’ve gotten your message across. When you’re able to see another person’s perspective, you’re able to predict the effect your words and actions will have on them. Without empathy, the reverse happens and you risk alienating the very people you’re attempting to create connections with, whether they’re your customers, employees, colleagues or competitors. Cultivating empathy is the precursor to almost every other “soft skill” required for leadership, from self-awareness to critical thinking.
Humility is one of the oft-misunderstood leadership qualities that’s actually critical for heading any type of team. As the Huffington Post reports, humility is one of the most important leadership traits, but it doesn’t mean being a doormat. Humility shapes your character so that you’re able to embrace your own weaknesses without losing confidence. From this place of self-respect, you’re receptive to others’ feedback, which opens you up to new ideas and solutions. Humility also softens you to genuine connections with other people, since humility makes you approachable. You’re able to interact with your team, customers and colleagues from a place of shared humanity, which breaks down communication barriers.
What are the qualities of a good leader, and how can you develop them? Getting to know yourself is your first step. Learn which of the six human needs drives you with Tony Robbins’ quick assessment. From there, you’re on your way to developing the leadership traits that will take your business – and your life – to the next level.
*This blog was created for educational purposes and since it was so good, I left backlinks to original at tonyobins.com.
Have you ever jumped out of bed in a fantastic mood and had the entire day go your way? How about the opposite? How you feel is the direct result of your state of mind. If you’re stressed about the future you may feel anxious. When your focused on the past, you’re going to be living in a state of depression.
During times like this is when you feel like nothing can go right and your confidence will take a direct hit. But if you consistently feel gratitude, love and joy, you’re going to be living in an amazing, positive state in which nothing bothers you. You’ll move through your day with purpose, completing your tasks with enthusiasm and building confidence along the way. This is all part of learning how to believe in yourself, a skill that fits hand-in-glove with learning how to gain confidence.
HOW TO USE EMOTIONS TO GAIN CONFIDENCE
Humans are very unique and have a incredible capacity for experiencing a wide range of emotions. The problem is letting your emotions dictate your life and how you experience it without even figuring out why you feel that type of way, letting your emotions control you. Over time, this affects how you feel and act every single day. If you’re fueled by a sense of well-being, you’ll exude happiness and calm. If you’re bogged down by negativity, those around you will sense your unhappiness and fear.
The truth is that you have the power to be in complete control over how you feel, including whether or not you feel confident. Once you understand that you can control these feelings, you’re well on your way to understanding how to build confidence. Confidence is not something people are born with – it’s something you must create. Building confidence creates the feeling of certainty that you can accomplish what you set out to do. Confidence is like any other emotion. It is something you feel, and you can train yourself to tap into the mindset you need.
HOW TO GAIN CONFIDENCE BY DISCOVERING YOUR PURPOSE
What does gaining confidence mean to you personally? Do you present at conventions where you interact with a huge number of people? Do you run a company or a team and need to present a strong sense of leadership? Maybe there is someone special out there you would like to make a good impression on? The first step in building confidenceis knowing why you want to achieve it.
Once you know your purpose, learning how to build confidence becomes a matter of muscle memory, your brain being the muscle. In order to accomplish your goals, you need to present yourself as a confident person. There is no other way to do it. Push past the fear that is holding you back, second-guessing yourself will open the door to hesitance, doubt and fear. As you let go of negative thoughts that are holding you back, your body will take the cue that it’s time to stand up straighter, stop fidgeting and present the most confident version of yourself. Your mind and body begin a positive feedback loop, each part noticing the increasing confidence of the other and responding in kind.
CHANGE YOUR PERSPECTIVE TO BUILD CONFIDENCE
Building confidenceis a process, revealing any beliefs that are causing you self-doubt. The language we use can determine how we feel. That goes especially for the internal dialogue. What kind of questions are you asking yourself? If the things that come to mind are, “How come I’m not successful?” “Am I not smart enough to reach my goal?” “Do other people see me as a failure?” then you are setting yourself up for failure.
Shift the pattern of your thoughts and ask yourself things like, “Why shouldn’t I accomplish everything I set my mind to?” and “Why would I waste time on my anxieties instead of focusing on my strengths?” When you ask a better question, you get a better answer. As Adam Rubin says, “Whatever you focus on will become your reality.” The essence of building confidenceis this: If you go into a situation knowing that you can handle it – whatever it is – then that’s exactly what you’ll do.
By assessing your limiting beliefs and shifting your pattern of thought, learning how to gain confidence comes naturally. If you find yourself asking negative, limiting questions when it’s time to be confident, stop yourself. Think something positive about yourself instead, and begin focusing on all the reasons you’ll succeed instead of why you’ll fail.
HOW TO BUILD CONFIDENCE CENTERS ON YOUR PASSION
There’s one incredible trick that will help you figure out how to buildconfidence even when you’re at your absolute lowest: thinking about something you’re proud of. When you’re feeling unsure of yourself, remember a recent accomplishment. Maybe you did something incredible at work, or you recently helped a family member. It can be as straightforward as helping someone lift a box or as intricate as solving a complex problem on an important project. Whatever it is, it’s something you did, and no one else. That’s worth celebrating. Recognizing this accomplishment and your ability to do it will instantly elevate your mood and allow you to channel some incredible self-confidence.
The smallest amount of headway takes you leaps and bounds when you’re learning how to gain confidence. Your mind begins to think in positive terms, not negative ones. If you gave an incredible presentation to your company last year, why wouldn’t you be able to complete your next project by the allotted deadline? If you’re the same person who ran your son’s baseball team while getting promoted to vice president in the same year, what’s holding you back from achieving this new goal, whatever it may be? Channeling moments of pride can help you to see the big picture more clearly, ultimately allowing you to become more confident.
As you practice building confidence more frequently and begin to believe in your own abilities, you’ll be able to access those feelings of well-being and pride faster and more often.
You are in charge of your emotions and can use them to shape your life however you choose. Decide today that you’re going to be a more confident, positive version of yourself, and you’ll have no other option than to succeed.
STRATEGIES FOR LEARNING HOW TO BUILD CONFIDENCE
Practice makes perfect when it comes to learning how to build confidence. Knowledge alone will not be enough, you must take action. Employ the following strategies to believe in yourself in any situation.
1. USE CONFIDENT BODY LANGUAGE
Even if you don’t feel confident all the time, you can appear confident when needed by adjusting your body language. Research suggests that, when you project confidence through your actions, the degree to which you “feel” those actions makes the confidence feel real, too. To put this principle into action, tell yourself you’re capable of achieving your goal. Then feel the feeling of confidence you’re projecting. With practice, building confidence becomes natural.
2. DEVELOP WORKPLACE CONFIDENCE
Learning how to build confidence is pivotal to succeeding in your career. Whether you’re in marketing, management, or another role, you must be able to communicate with self-assurance. Sales strategies are effective confidence-builders in any field. Achieve large success by building confidence with these proven sales strategies
3. EMBRACE A GROWTH MINDSET
Discovering self-confidence requires consistent action and thought. When you’re overcoming your self-doubt, having a growth mindset is key. When you view your challenges as opportunities, you’re able to approach them with assurance. You begin to view setbacks as progress, so they become part of mastering how to build confidence.
4. PRACTICE POSITIVE THINKING
Feeling confident starts from within with positive thinking. When you’re building confidence, learn how to reframe your mindset to start thinking more positively and feel more self-assured as a result. We’re not talking about wearing rose-colored glasses – we’re talking about having a realistic sense of your capabilities. When you build a habit of positive self-talk, you’re able to view setbacks as stepping stones to success.
5. LET GO OF THE NEED FOR CONTROL
When you’re focused on retaining a sense of control in life, it actually reduces your confidence. Nothing in life is truly within our control. By letting go, you’re able to accept circumstances as-is, which is a powerful component of learning how to build confidence. Learn how to recognize your need for control. Take steps toward letting go and finding a true sense of contentment and confidence in life.
6. ACCEPT YOURSELF
When you’re learning how to build confidence, it’s tempting to focus on your “ideal self” – the person you wish you were, a superhero who never experiences fear, doubt or shame. While managing negative emotions is certainly part of building confidence, shutting down your feelings doesn’t help. Accept yourself as you are in any emotional state. When you accept yourself unconditionally, you’re able to look at your feelings objectively and appreciate what they teach you about yourself.
7. TREAT OTHERS WITH RESPECT AND COMPASSION
When it comes to building confidence, how you treat others is as important as how you treat yourself. When you practice “soft skills” like respect, compassion, empathy and deep listening, you build rapport with others. When you feel good about your relationships, you’re mastering how to gain confidence with every interaction you have.
8. APPRECIATE YOUR VALUES AND LIVE BY THEM
Part of the problem with self-doubt is that you begin to doubt the core of who you are – the values that inspire you and guide your decisions. To truly learn how to build confidence, take pride in your values. They make you uniquely you. And when you make value-driven choices, there’s no room for doubt. You’re living up to your own standards, and that’s the definition of an extraordinary life filled with passion and purpose.